I come from a large family. Specifically, on my Mom's side - she is one of six. In the 1960s, my Nanny asked my youngest uncle, "How much do you love me?" He replied, “two-forty” because it was the largest number he could think of. The story doesn't go beyond this short and sweet anecdote, but to this day, our family always sign off on emails, texts, and letters “XO240” to signify the amount of love and care we have for one another. Having 240 as the name for this company is my way of representing the same passion behind the curated collection of pieces that you can shop on this website.

Why Life & Style?

Growing up, my parents always had incredible taste in fashion, home decor and an eye for detail. No matter where we lived they always knew how to make our place feel like home. From the towels they wrapped me in after a warm bath, the cups I drank my juice from or the linens they tucked me into at night, these pieces created nostalgic moments for a lifetime under many roofs. To this day, I think of these memories and use them as inspiration to curate my home, fashion sense, and now, this company.